Wellington's economy is based on knowledge. Central government is headquartered here and the region boasts burgeoning creative and research sectors.
Nine of New Zealand's top 20 companies by revenue have their head office in Wellington and it is the home of the New Zealand Stock Exchange (NZX).
While manufacturing and primary industry are well represented in the Wellington region, its relative strength is the service sector. Information technology, film, education and hospitality are increasingly important sectors of the economy.
As well as being the political capital the city is also New Zealand's arts and entertainment centre. Wellington city hosts a biennial Festival of the Arts to rival any international festival and Te Papa, the Museum of New Zealand, the New Zealand Symphony Orchestra and the Royal New Zealand Ballet are all based here.
Add to the mix a population which is ethnically diverse and the most educated in New Zealand and a world-class infrastructure and you have a region which is ready to go places!