Social Media Masterclass

Date: Thursday 28 Oct 2021     Time: 9:30am to 4pm

Venue: Wellington Chamber of Commerce, Level 7, 3-11 Hunter

Recent times have highlighted the importance of e-commerce channels and digital connections to consumers. Overnight our face-to-face customer interactions can be changed, and it’s important to have the digital methods to keep relationships from turning to transactions. This year’s Social Media Masterclass will not only guide you through connecting and advertising on various platforms in a COVID environment but growing your business and driving sales through successful campaigns.

With over 10 years’ experience, Claire O’Connell is one of New Zealand’s most experienced minds. She has worked at many well-known social media companies (Facebook, Myspace & Bebo) and is here to take you through how to make social media advertising work for you. This course is perfect for anyone who wants to expand their knowledge, skills and overall ad performance.

The full day course will cover six modules:

Module 1: Where advertising sits in a social media strategy

Module 2: Laying the Foundations - Business Manager & LinkedIn Insight

Module 3: Choosing the right campaign goal

Module 4: Targeting Core, custom and lookalike audiences

Module 5: Ads - Testing & creative best practices

Module 6: Strategies for Success & COVID sensitivity

Spaces are limited, secure your seat today.

Please note, we are following the Events Sector Voluntary Code. More details on this code are available here.

Prices (per person):

Members: $399 + GST

Non-Member Price: $459 + GST



Cancellation Policy: Cancellations must be received 10 clear working days prior to the event. Cancellations after this time and ‘no-shows’ on the day will be charged the full invoice amount. Substitutions are permitted if you can no longer attend.