Westpac Smarts: Marketing Law with Kensington Swan

Date: Friday 28 Jun 2019     Time: 12:30pm to 1:30pm

Venue: Wellington Chamber of Commerce Level 7, 3-11 Hunter St

So you’ve got a quality product (or service, everyone loves a quality service make no mistake).

So what do you do? Well you take it to market of course, you want to swap it for dollars.

But hold up, you can’t just barge in, no plan, no nothing. The market is a big, busy, confusing place with lots going on. How will your customers know who you are? How will you build your reputation? What if your competitors decide they like what you’re doing, so they copy you, undercut you, and whisk your customers away? You need a plan.

Join Charlotte Henley, IP Partner at Kensington Swan and guest speaker at the next Westpac Smarts session, as she charts a course to establishing, maintaining, and growing your slice of the market pie. Using pragmatic, commercial insights she’ll take you through the overlap between brand and IP; what you need to protect and how you can use one to build the other. Charlotte will also demonstrate, through salient examples, how to avoid stepping on toes when using third party imagery, how to keep others off your toes, as well as the do’s and don’ts of content sharing on social media and other digital platforms.

Start consolidating your market position today. Register now.

*This event is FREE & open to members only



Cancellation Policy: Cancellations must be received 5 clear working days prior to the event. Cancellations after this time and ‘no-shows’ on the day will be charged the full invoice amount. Substitutions are permitted if you can no longer attend.