Get in touch
- Phone:
- 04 473 7224
- Email:
- info@wecc.org.nz
- Postal Address
- PO Box 1087
Wellington 6140 - Head Office:
- Level 13, NTT Tower, 157 Lambton Quay, Wellington 6011
Marketing Planning & Strategy Workshop
Our one-day Marketing Planning & Strategy Workshop has been developed for busy entrepreneurs, business owners, executives, and sales and marketing managers who want a fast and effective way to focus on key objectives and priorities for the next 12-24 months. It is designed to challenge your thinking and to deliver realistic goals.
The content we cover will include:
- digital audit blueprint (identifies gaps in your strategy)
- digital and marketing assessment (identifies your core marketing competencies and skills gaps)
- marketing planning template (you build your documented plan)
- business planning review to identify your key digital priorities to support business growth
- customer avatars and personas (who are your target customers?)
- customer value journey worksheet (how do we find them and where do they hang out online?)
- core messaging and communications (how do we develop key messages and show them to the right people, at the right time in the right place?)
At the end of the day, you will have a clear idea of your business and marketing strategy for the next 12-24 months. You will leave the workshop with a documented plan and strategy that you can take away and implement immediately.
